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Do entrepreneurial and digital orientations impact e-marketing adoption? The COVID-19 pandemic context1
- Source :
- International Journal of Management and Economics, Vol 60, Iss 3, Pp 211-226 (2024)
- Publication Year :
- 2024
- Publisher :
- Sciendo, 2024.
-
Abstract
- The purpose of the present study is to verify the influence of entrepreneurial orientation (EO) and digital orientation (DO) on e-marketing implementation (EMI) and on e-promotion and e-distribution adoption in the context of the COVID-19 pandemic.
Details
- Language :
- English, Polish
- ISSN :
- 25435361
- Volume :
- 60
- Issue :
- 3
- Database :
- Directory of Open Access Journals
- Journal :
- International Journal of Management and Economics
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.f2e81c5db3384dea9161771bdbca5a7f
- Document Type :
- article
- Full Text :
- https://doi.org/10.2478/ijme-2024-0016