Globalizing Rhetoric: Using Rhetorical Concepts to Identify and Analyze Cultural Expectations (Specialized Knowledge) Related to Genres

The growing connections among international economies means that professionals will increasingly find themselves interacting with persons from other cultures. Cultures, however, can have different expectations of what constitutes an effective professional communiqué. This article examines how the rhetorical factors of the forum, ethos, and the special topics provide a mechanism for identifying and analyzing such differences.