The Counterintuitive Association Between Life Satisfaction and Racism

Research in social psychology has long established that racism emerges when people are threatened or confront negative experiences (e.g., economic deprivation). An implicit assumption is that, conversely, positive experiences will be associated with greater tolerance. Using national surveys, the present study contradicts this common sense expectation by revealing that life satisfaction is also positively related to racism. Consistent with relative gratification theory, two psychological processes may partially account for this counterintuitive effect: increased national pride and endorsement of status quo ideologies that support the advantages enjoyed by those who receive benefits from the society (i.e., political conservatism).