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Risk management and insurance: a missing link in marketing thought and practice

Authors :
Odo Cosmas Ogobuchi
Source :
Innovative Marketing, Vol 7, Iss 1 (2011)
Publication Year :
2011
Publisher :
LLC "CPC "Business Perspectives", 2011.

Subjects

Subjects :
Marketing. Distribution of products
HF5410-5417.5

Details

Language :
English
ISSN :
18142427 and 18166326
Volume :
7
Issue :
1
Database :
Directory of Open Access Journals
Journal :
Innovative Marketing
Publication Type :
Academic Journal
Accession number :
edsdoj.f17f7fd7d0ac4ddb84603cbdc8997a6a
Document Type :
article

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