Estimation of efficiency of the enterprise activity: theoretical and methodical approache

The article emphasizes the importance of the interdependence of managing the economic efficiency of economic activity at the macro level and the micro level, considering that management efficiency was first studied as an independent concept as a result of pressing issues of the present time, such as quality, efficiency, solvency, stability, optimality, reliability. The concept of efficiency in the context of the economic category has been considered, the main types of efficiency have been defined. The difference between the concept of efficiency and effectiveness has been justified. Theoretical and practical aspects of the analysis of the effectiveness of the business entity's activity have been stated. Characterization of the fundamental approaches and methods of analyzing the effectiveness of the enterprise has been given. As a result of the research targeted, systematic, individual and integrated approaches to determining performance have been emphasized. It has been suggested to use complex and individual approaches to evaluate the effectiveness of the enterprise activity, which should take into account the specificity of the sphere of activity. The system of criteria and indicators of the analysis of efficiency of the enterprise activity has been presented, generalized and investigated.