MEMETICS AS ONE OF THE FORMS OF INTERNET TEXT PRECEDENCE

The article examines precedence as one of the characteristics of both the text and the linguistic personality. The features of the precedent text such as typicality and reinterpretability are highlighted, and the value of such a text is emphasized from the cognitive and emotional points of view. The Internet text is characterized as a special type of text that contains one of the manifestations of precedence – the Internet meme. Examples of the Internet texts containing both verbal and non-verbal precedent components are given. The case of the emergence and functioning of a separate meme in the Internet discourse is considered. The question is raised about the viability of this type of precedent text, the reasons for its consolidation in discourse or its complete disappearance are considered.