Trends in digitalization of financial and economic activities of companies in Ukraine

Introduction. The article examines the issue of the digital transformation of Ukrainian businesses. Despite the existing developed sector of information technology, domestic companies have a low level of digitalization of their activity. The methodological basis of the study were general and special research methods, including methods of theoretical generalization, analysis, synthesis, comparison and others. The information base of the study was the data of the State Statistics Service of Ukraine, National Bank of Ukraine, research of international organizations, scientific papers and other open sources. Purpose. The purpose of the article is the identification of trends in the digitalization of financial and economic activities of companies in Ukraine and the development of recommendations for improving the implementation of information technology. Results. The problem of poor access of domestic enterprises to the Internet has been identified. The largest share of companies that have websites was in the field of information technology (57,1% of all companies in the industry in 2021). The volume of sold products (goods, services) received from e-commerce in Ukraine is projected to increase to UAH 736,97 billion in 2023. The tendency to increase the share of enterprises that use cloud computing services (like using software for accounting and finance, file storage, database hosting) has been determined. Conclusions. The paper develops the main ways to improve the digital transformation of Ukrainian business: 1) creation of business site (very critical for industries with a high value of having a website); 2) providing all employees with access to the Internet; 3) improving the functionality of the website (following market trends); 4) assessment of the feasibility of purchasing a cloud computing service depends on business's specific; 5) providing the opportunity for payments by smartphones and other NFC devices when making contactless payments; 6) transition to sending invoices in electronic form purchased for automated processing (depending on the customer base).