Science communication as a preventative tool in the COVID19 pandemic

Abstract Humans have witnessed epidemics and pandemics periodically throughout history. Often, such infectious outbreaks have resulted in entire civilisations struggling against possible extinction. Despite recent clinical advancements and technological developments, issues of neglected sustainability and lax health hygiene practices, among others, have provided a context for the emergence of the COVID19 pandemic. Against such a backdrop, scientific communication using diversified tools could play a significant role in efforts towards preparedness and control, as well as the initiation of immediate remedial measures in the fight against epidemics and pandemics. These tools could help to increase understanding of the scientific solutions to minimise the outbreaks of infectious diseases, thereby strengthening societal immunity. This paper considers the history of epidemics/pandemics to draw attention to their occurrence, effects and potential impacts on human societies. In addition, it defines the major factors underpinning the various infectious outbreaks over the last three decades. Constructive preparation and preventative stages for authorities, scientists and researchers to check and diminish the impact of epidemics and pandemics during and post-outbreak are suggested while focusing on the need for science communication in the healthcare system. The paper also reviews recent empirical studies and WHO guidelines. Communication through appropriate communicators may help cut through the noise, share facts and boost confidence in science and governance. The impact of science communication on the interplay between government–expert–public or society could help promote positive behavioural change as well as overcome linguistic barriers.