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PERSEPSI KONSUMEN TERHADAP KEGIATAN CSR DALAM INDUSTRI HOTEL DI PROVINSI BALI
- Source :
- Jurnal Manajemen dan Pemasaran Jasa, Vol 12, Iss 1, Pp 35-50 (2019)
- Publication Year :
- 2019
- Publisher :
- Universitas Trisakti, 2019.
-
Abstract
- This paper investigates the influence of economic, social, and environmental factors on Corporate Social Responsibility (CSR). This research is a quantitative research using 200 respondents. The Structural Equation Model method is used to analyze data by using hypothesis testing. The finding of this research is that the three main indicators; economic, social and environmental significantly influence CSR. The theoretical implication of this research is that CSR is influenced by consumer perception. Whereas the managerial implication is that the companies managers may adopt the result of this research, especially to increase the quality of the CSR program.
- Subjects :
- csr
economic
social
and environment
Business
HF5001-6182
Subjects
Details
- Language :
- Indonesian
- ISSN :
- 02163780 and 24429732
- Volume :
- 12
- Issue :
- 1
- Database :
- Directory of Open Access Journals
- Journal :
- Jurnal Manajemen dan Pemasaran Jasa
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.bbd5e4934061449b9f2bc07f7eb7f956
- Document Type :
- article
- Full Text :
- https://doi.org/10.25105/jmpj.v12i1.3645