COGNITIVE MECHANISMS OF FORMATION OF TEMPORAL MEANINGS IN THE ADVERTISING TOURIST NARRATIVE

Background. The article considers cognitive mechanisms of the formation of the temporal meanings in the advertising tourist narrative. Relevance of the study is determined by its correlation with modern linguistic research aimed at studying linguistic semantics in its relationship with cognitive structures. Having a multicomponent structure, time is currently positioned as an attribute of human activity and also as a phenomenon of human existence. However, there is insufficient study of the interpretive potential of time, which makes research topic relevant. Purpose. The research purpose is as follows: to determine the cognitive mechanisms of the temporal organization of the advertising tourist narrative. Materials and methods. Language units of various levels were used for the study, obtained from authentic online texts of advertising tourist narrative. The main research methods include analysis and synthesis of theoretical material, the continuous sampling method, descriptive method, contextual analysis method as well as cognitive modeling method. Results. The results have shown that the main cognitive mechanisms of formation and interpretation of temporal meanings in the advertising tourist narrative include focusing, profiling, perspectivization, conceptual metaphor. Cognitive models of structuring temporal meanings, the source of which are the cognitive mechanisms outlined above, are considered. Practical implications. The research results can be used in the development of courses on general linguistics, lexicology and cognitive linguistics.