Media Project: Concept, Features, Aspects of Quality Management

The article substantiates the relevance of media design through the disclosure of the main trends in the development of the media industry: the growth of the media and entertainment industry market; the development of digital technologies. The concepts of “project”, “media”, “media project” are revealed. The interpretations of the concept of “media project” used by other authors are listed and analyzed. The main components of any project are revealed, namely the goal, deadlines and resources. The features of media projects are revealed: they can be oriented both to the market of goods and to the market of services; when developing them, it is necessary to find a balance between economic expediency and social mission; the result of a media project is that the media product is consumed in free time, that is, in leisure hours; the media product must be entertaining to some extent, due to the impact of the consumption economy; the media project is planned and implemented in conditions of: special dynamism and a high degree of uncertainty of the external environment, and also media convergences. The authors propose to introduce a new classification feature and types of media projects: “by media industry sector”: traditional, network, transmedia. The authors have identified a contradiction expressed in the fact that the quality of a media project does not guarantee the quality of a media product in a global sense — from the point of view of the intellectual development of society. The tendency of decreasing the quality of media products is revealed in detail and justified. Trends in the consumption of media products are considered: the media are becoming more and more entertaining; strengthening the primacy of the function of satisfying consumer requests before the function of education and upbringing; consumer expectations are simplified.