Microblog sentiment analysis method using BTCBMA model in Spark big data environment

Microblogs are currently one of the most well-liked social platforms in China, and sentiment analysis of microblog texts can help further analyze the realization of their media value; however, the current task of sentiment analysis based on microblog information suffers from low accuracy due to the large size and high redundancy of microblog data, a microblog sentiment analysis method using Bidirectional Encoder Representation from Transformers (BERT)–Text Convolutional Neural Network (TextCNN)–Bidirectional Gate Recurrent Unit (BiGRU)–Multihead-Attention model in Spark big data environment is proposed. First, the Chinese pre-trained language model BERT is used to convert the input data into dynamic character-level word vectors; then, TextCNN is used to effectively obtain local features such as keywords and pool the filtered features; then, BiGRU is introduced to quickly capture more comprehensive semantic information; finally, a multi-headed attention mechanism is implemented to emphasize the most significant features in order to accomplish the sentiment classification of microblog information task precisely. By comparing the existing advanced models, the proposed model demonstrates an improvement of at least 4.99% and 0.05 in accuracy and F1-score evaluation indexes, respectively. This enhancement significantly enhances the accuracy of microblog sentiment analysis tasks and aids pertinent authorities in comprehending the inclination of individual’s attitude toward hot topics. Furthermore, it facilitates a prompt prediction of topic trends, enabling them to guide public opinion accordingly.