MAINTAINING STRATEGY OF INVESTMENT ATTRACTIVENESS OF THE CITY IN CONDITIONS OF SANCTIONS

Factors of investment attractiveness of the city of Novosibirsk under the conditions of sanctions have been studied, modern anti-crisis mechanisms of its maintenance and stable development have been provided. In the crisis conditions, the main problems, having a negative impact on the image of the city, are demographic problems, poverty and threat of deepening social inequality due to ineffective management of labor market. Anti-crisis measures are offered, which should be realized with due consideration of the main priorities of social and economic growth of the city.