Approaching Bounded Rationality: From Quantum Probability to Criticality

The bounded rationality mainstream is based on interesting experiments showing human behaviors violating classical probability (CP) laws. Quantum probability (QP) has been shown to successfully figure out such issues, supporting the hypothesis that quantum mechanics is the central fundamental pillar for brain function and cognition emergence. We discuss the decision-making model (DMM), a paradigmatic instance of criticality, which deals with bounded rationality issues in a similar way as QP, generating choices that cannot be accounted by CP. We define this approach as criticality-induced bounded rationality (CIBR). For some aspects, CIBR is even more satisfactory than QP. Our work may contribute to considering criticality as another possible fundamental pillar in order to improve the understanding of cognition and of quantum mechanics as well.