INDUSTRIAL NOMINATIONS IN MODERN DISCURSIVE SPACE

The article is devoted to the research of industrial nomination in modern discursive space; the psycholinguistic specificity of discourse in general and industrial discourse in particular is determined; the process of interrelation of language, thinking and reality is identified and analyzed in industrial discourse. The following research is especially relevant in the context of modern linguistics. Industrial discourse is a form of mass communication, a social phenomenon of reflecting reality and a priority guideline of correct life values. Industrial discourse requires to pay attention to nominations. The industrial nomination is a core of any informational, educational, conversational or advertising message. Industrial nominations function, influence, model and subordinate the communicative space to specific laws and rules. Industrial names abound in everyday life. Firstly, industrial nominations find generalization in the speech practice of society, then they enter the common language of all social members and become facts of social consciousness. The following research is based on content analysis and discourse analysis of scientific literature and media publications.