Back to Search Start Over

Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario

Authors :
María Pilar Martínez-Ruiz
Mónica Gómez-Suárez
Ana Isabel Jiménez-Zarco
Alicia Izquierdo-Yusta
Source :
Frontiers in Psychology, Vol 11 (2021)
Publication Year :
2021
Publisher :
Frontiers Media S.A., 2021.

Details

Language :
English
ISSN :
16641078
Volume :
11
Database :
Directory of Open Access Journals
Journal :
Frontiers in Psychology
Publication Type :
Academic Journal
Accession number :
edsdoj.97903e46a4694c7890bab936de9e7c8d
Document Type :
article
Full Text :
https://doi.org/10.3389/fpsyg.2020.611114