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Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario
- Source :
- Frontiers in Psychology, Vol 11 (2021)
- Publication Year :
- 2021
- Publisher :
- Frontiers Media S.A., 2021.
- Subjects :
- marketing 4.0
consumer 4.0
technology
virtual
COVID
Psychology
BF1-990
Subjects
Details
- Language :
- English
- ISSN :
- 16641078
- Volume :
- 11
- Database :
- Directory of Open Access Journals
- Journal :
- Frontiers in Psychology
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.97903e46a4694c7890bab936de9e7c8d
- Document Type :
- article
- Full Text :
- https://doi.org/10.3389/fpsyg.2020.611114