MEASURING STUDENTS’ ATTITUDE TOWARDS BEHAVIOUR IN DOING INFORMATION-RELATED BUSINESS

This paper presents part of a study on students’ entrepreneurial intention in doing information-related business when they graduated from their studies. It presents the findings of two objectives of the study: 1) To determine the level of students’ attitude towards behaviour in doing information-related business, 2) To compare students’ attitude towards behaviour in doing information-related business in terms of gender, roles of family background, and students’ family income. Questionnaires were distributed randomly to 175 postgraduate students of Faculty of Information Management, Universiti Teknologi MARA (UiTM), Malaysia. In general, students are quite positive about their attitude towards behaviour to start a business venture. However there were no evidences of differences regarding students’ attitude towards behaviour in doing information-related business in terms of gender, role of family background and family income.