THE IMPACT OF FUNDAMENTAL ELEMENTS ON STOCK PRICES OF SUBSIDIARY PULP & PAPER MANUFACTURING FIRMS LISTED ON THE INDONESIA STOCK EXCHANGE

Predicting stock prices is contained in the basic approach is fundamental and technical analysis which is needed by entrepreneurs who invest their capital, this analysis is to determine the company's financial performance and must continue to be carried out, to carry out this analysis we use the help of several financial ratios where several types of ratios Return on Assets, Debt to Equity Ratio, Return on Equity, and Book Value per Share are some examples. The authors applied a quantitative descriptive approach to companies listed on the Indonesia Stock Exchange in the Pulp & Paper sector for this study. According to the Correlation and Regression tables, all of the variables ROA, ROE, DER, and BVS have an effect on stock prices, but the stock session obtained on the variables ROA, ROE, and DER has a very significant effect on stock prices but has no significant effect on stock prices on the BVS variable. So in the long term the company must implement one of two policies, namely low solvency means using less debt than own capital and a low solvency policy will not cause high interest expenses to be borne by the company so that it will affect growth.