Genre studies as an effective tool for increasing the communicative competence of an education manager

The article is devoted to the topical issue of optimizing programs related to the training of an education manager in order to increase his communicative competence, as well as a “plot” explanation of the importance of the genre studies course in this process. Having analyzed the textbooks and educational management course programs existing in modern pedagogical science with a view to developing the communicative competence of managers, the authors noted that the analysis of their speech behavior remains unexamined. Thus, there is a certain imbalance between the increasing needs for qualified personnel and the lack of innovative approaches in training managers capable of managing tasks, resources, people, information, quality, projects and organizational changes in this area. In terms of speech development of a manager, at best, such disciplines as «speech culture», «pedagogical rhetoric», or training in certain types of speech genres in pedagogical discourse are offered. It is concluded that from a methodology perspective, the mandatory inclusion in management education programs of a genre studies course related to improving the manager’s speech activity and increasing the status of his linguistic personality as the main tool of his information, analytical and practical activities should help correct the current situation.