PRINCIPLES OF BUSINESS STRATEGY: TOWARDS A HOLISTIC VIEW

his study analyzed the most recurrent elements in the scientific literature on business strategy (BS) formulation, implementation, management, and execution. Through a content analysis it was possible to identify (21) elements that were grouped into (6) principles according to their similarities, synergies, and convergences. These principles were named as: (1) Scenario Analysis, (2) Business Definition, (3) Systemic Vision, (4) Management Support Processes, (5) Strategic Information and Indicators, and (6) Competitive Strategy. Among the main results of the research is the compilation of a new and relevant body of scientific knowledge related to BS. These findings may assist managers and organizations that want a better understanding for BS development. This theoretical framework also serves to establish a common baseline for future studies related to the theme, such as empirical research and case studies through the concepts and structure of the BS principles and elements systematized here.