The quest of peer-to-peer lending applications marketing to small and medium enterprises: Assessing intention to recommend

MLA

Dewi Wuisan, et al. “The Quest of Peer-to-Peer Lending Applications Marketing to Small and Medium Enterprises: Assessing Intention to Recommend.” Innovative Marketing, vol. 19, no. 4, Nov. 2023, pp. 158–72. EBSCOhost, https://doi.org/10.21511/im.19(4).2023.13.

APA

Dewi Wuisan, Asep Hermawan, Ferdi Antonio, & Rudy Pramono. (2023). The quest of peer-to-peer lending applications marketing to small and medium enterprises: Assessing intention to recommend. Innovative Marketing, 19(4), 158–172. https://doi.org/10.21511/im.19(4).2023.13

Chicago

Dewi Wuisan, Asep Hermawan, Ferdi Antonio, and Rudy Pramono. 2023. “The Quest of Peer-to-Peer Lending Applications Marketing to Small and Medium Enterprises: Assessing Intention to Recommend.” Innovative Marketing 19 (4): 158–72. doi:10.21511/im.19(4).2023.13.