Exploring the role of individuals’ attitudes in the use of on-demand mobility services for commuting – A case study in eight Chinese cities

The use of on-demand mobility (ODM) services has increased in Chinese cities and is used by people for various purposes, such as leisure activities or commuting. The aim of this study is to identify and analyze factors that play a role in the use of ODM services for commuting of high-income earners in China. In previous studies, this group of people was identified as extremely relevant for ODM use as they can afford the services in principle. A specific focus of this study is on the influence of travel mode attitudes as well as sociodemographic characteristics. The data set used in this study was collected with the innovative travel skeleton approach based on information given by high-income individuals. The survey took place in eight different Chinese cities with 5,192 respondents. They have provided insights on their everyday travel (e.g., commuting) and attitudes towards car and public transit. To investigate the role of psychological factors behind the use frequency of ODM services, we applied a factor analysis to identify latent factors from psychological item sets used. Next, we integrated them into an ordered hybrid choice model (OHCM). The results show that people’s perceived public transit experience increase the probability to use ODM more often for commuting. We suggest a strong interrelation between public transit and such services, even among people with high incomes.