Societal Perception of Business Education Graduates in Nigeria

Purpose: This paper focused on the societal perception of Business Education graduates in Nigeria. Business Education is a course of study in higher institution of learning that provides specific business-related skills and education which are crucial to graduates of this programme to succeeding in the corporate world. Design/methodology/approach: The method used is the Qualitative method. Findings: The programme is purposely designed to produce competent, knowledgeable, skilful and efficient workforce who can favourably compete with the dynamics of work environment and also become self-reliant. However, most Business Education graduates are not well recognised by the society because of the negative perception such as less prestigious course of study and low public interest that the society have towards the programme. Practical implications: The study thus recommended among others that Business Education curriculum should be made more relevant, updated and tailored towards the development of graduates’ entrepreneurial and employability skills, government should make Business Education programme more lucrative and highly prestigious as it is a known fact that inconsistency in government policies is contributing to the poor perception the public holds towards Business Education programme in Nigeria, teaching and learning should be re-directed from theoretical to practical as this will make graduates of the programme more capable to perform wherever they find themselves and there should be serious public enlightenment on the relevance and prospects of Business Education in Nigeria. Paper type: Research paper