THE EFFECT OF SYSTEM QUALITY, INFORMATION QUALITY, AND PERCEIVED PLAYFULNESS ON THE USE OF TRANSPORTATION ONLINE APPLICATION

The study aimed to examine the effect of system quality, information quality and perceived playfulness on the use of online transportation applications. The most rapid development of information technology today is the use of smartphones. The inherent mobile apps and high frequency of use in today's society are online transport applications, such as Gojek, Grab, and Uber. The existence of several applications of online transport service providers make the user has several options and application providers trying to improve the quality of applications to attract users. This study collected questionnaire data with a total of 104 Indonesian respondents who using online transportation applications on their smart phones. The results of the analysis show that the perceived quality of the website (i.e. information and system quality) affects the perceived playfulness of the customer, and in turn, the satisfaction and intention to continue using it. The higher the quality level of the online transportation mobile application system, the more interested users will be to use it. Quality applications will increase the user's perceived playfulness, make users feel comfortable and have their own pleasure. Perceived playfulness will affect the intention to continue using the application.