After Black(ness)

This paper traces the tenuous relationship of prestige television, the culture industry and blackness. The opening section aims to get a hold on what is meant by prestige television. We review literature that introduces and problematizes the intuitive arguments of prestige television’s elevated status as high art and ultimately conclude with a sociopolitical argument that minimises the distinction between form and content in order to emphasise and show the hierarchy inherent in the culture industry based on legitimacy. The second section introduces the idea of blackness to the conversation of prestige television by analysing the final scene of The Sopranos – a cut to the black screen – as not merely the event that officially inaugurates prestige television, but as an event that also announces the possible escape from its parameters of legitimacy. To do the latter we reflect upon “Black Bieber” as a figure of illegitimate blackness in Donald Glover’s Atlanta. In the third and concluding sections of the paper, we continue our elaboration of the uniqueness of blackness by putting into conversation Fred Moten’s conception of fugitive blackness with Theodor Adorno’s aesthetic theory. In the conclusion, we show how blackness challenges the totalizing aspect of the culture industry, totalizing aspect of the culture industry, pointing us towards something altogether new, after black(ness).