INTEGRATION OF THE FREELANCING IN THE MARKETING STRATEGY OF THE ORGANIZATION

The economic crisis was a turning point for both Romanian organizations and HR activity, thus generating a series of negative effects on human resources management. The improvement of these negative effects is a duty of the HR department, whose role has evolved into that of a mediator of the necessary climate to achieve the performance, efficiency and optimal results. The present paper deals with freelancing, a subject with high degree of novelty in human resources, highlighting the key benefits of its integration in the activity of HR. To emphasize a healthy process of implementation, we will address successively managerial decision and resistance to change that occurs inevitably, the state of imbalance generated by change, and how we can finally get equilibrium through recognition and understanding the need for change. To reflect the phenomenon subjected to analysis, we performed a mathematical modeling of performance with human resources, the expenses for human resources, and we calculated the ratio performance – cost regarding the integration of freelancing in HR activity. This work brings finally a concrete solution to the great developments occurring in the human resources management, namely to ensure consistency between efficient human resource costs, ensuring a high motivation and human resource performance increasement.