Automation of work with partner product catalogs in online store based on WooCommerce

The article emphasizes the growing popularity of doing business based on the dropshipping model, thanks to which online stores successfully cooperate with the goods manufacturers for product range expansion and make a profit. At the same time, it is necessary to work on constant and systematic addition of certain partner goods to the online store and updating the information about already added goods (price, availability in the warehouse, etc.), which takes considerable time. The article describes how to solve the actual task of import automation and partner products updating in the Internet-shop, which works on the business model of dropshipping and created on the basis of the WordPress content management system with the WooCommerce e-commerce platform using the WP All Import plugin. It has been developed a program that allows you to extend the functionality of the WP All Import plugin by arbitrarily filtering specified goods by their serial numbers in the YML-directory while importing and updating the online store. It allows to implement the convenient scheme of work with the plug- in when the partner goods for import or updating are selected on the manufacturer’s website, and the program determines their serial numbers in the partners YML-catalog by names or articles of goods. Using of the developed software for 2018–2019 in the online store Elitan (https://elitan.com.ua) has proved it effectiveness.