L’Esposizione del Sempione 1906. Milano in vetrina

Milan wanted to take on the project of an International Exhibition although it was unrelated to the overblown expositive approach. By studying the archival documents and analyzing contemporaneous publishings, this paper meant to show how the 1906’s fair allowed Milan to demonstrate his ability and capability as well as to represent a peaceful competition with other foreign economic realities. In order to ensure a successful event, the establishment has striven to expose the modern and cosmopolitan face of Milan, inside and outside the “white city”.