The Spatial-Adaptive Approach to Formation of Competitive Strategy of Enterprise

The article is aimed at forming a competitive strategy of enterprise on the basis of a substantiated spatial-adaptive approach. Relevance of adaptive management in conditions of the market environment with high uncertainty of condition and behavior of its actors is proved. It is specified that adaptive management allows to maintenance of the positions occupied by enterprise and to make managerial decisions on choice of the necessary competitive strategy. The principles of adaptive management of enterprise and its information support are analyzed and complemented. The authors’ own definition of the adaptive-spatial approach in management activity is proposed. On the basis of the spatial-adaptive approach, the principles, functions and stages of formation of competitive strategy are defined, providing development and the basic actions on strategy implementation in a certain segment of the market. The model of formation of competitive strategy is substantiated. Prospect for further researches in this direction is formation of financial provision of competitive strategies of enterprise with use of method of J. Auber-Krier, based on the selection of relevant indicators that characterize the modern aspects of activities of the researched enterprises in aviation industry.