How Do Support Pressure and Urban Housing Purchase Affect the Homecoming Decisions of Rural Migrant Workers? Evidence from Rural China

Talent revitalization is the basis of rural revitalization, and the return of migrant workers to their hometowns is a critical way to improve rural human capital. Based on the perspective of individual–family interaction and collaboration, we constructed a theoretical model for maximizing the net benefits of rural migrant workers. Then, we use it to explore the impact of family support pressure and urban housing purchase on individuals’ homecoming decisions. Firstly, we find the odds ratio of migrant workers with support pressure to return home is 14.013 times higher than those without, and the odds ratio of migrant workers with urban housing is 42.94% lower than those without. Secondly, in the process of supporting, the family, as a link between individuals and rural society, can enhance the connection for migrant workers, thus promoting their return behavior. The mediating effect of hometown connection is 1.342, accounting for 50.83% of the total effect. However, buying a house in the city reduces individuals’ homecoming behaviors by encouraging “trailing spouse”. Thirdly, individuals’ homecoming intention is not consistent with their behavior. The moderating effect of a future house purchase plan changes the influence of support pressure on individuals’ intention to return home to some extent. Finally, we should further strengthen rural infrastructure construction and elderly care service supply to reasonably guide capable and willing talents to return to the township. This study provides some implications for the revitalization of rural talent.