FACTORES A CONSIDERAR EN LA ELECCIÓN DEL MODO DE ENTRADA PARA LA INTERNACIONALIZACIÓN DE LA INDUSTRIA HOTELERA ANDALUZA

The tourism is one of the principal sectors that sustains the Spanish economy, and especially the Andalusian one. Inside this one, the hotel industry has the major weight inside the sector. Due to a series of motives, it becomes necessary that the hotel Andalusian chains should tackle his process of internationalization. In this work, we do a X-ray photography of the current situation of the hotel Andalusian chains. From there, and after an analytical study of the internationalization of the hotel industry we describe the different manners of entry in the exterior used in the internationalization of this industry especially, and the different factors that it is necessary to consider for the correct choice of the modality of penetration other markets. Our principal aim, therefore, is to define, from the explanations traditionally used in the election of the way of entry, a set of factors that have to be had in consideration to decide between the different options of penetration foreign markets. We realize the empirical evidence from a sample of 122 establishments that the different hotel Spanish chains haveo operating out of our country. With the application of the Logistic Ordinal Regression (LOGIT model), and from the model of Contractor and Kundu (1998), we try to establish what factors affect in the choice between the different modalities. This one will come determined by variables related to the country of destination, specific variables of the company, as well as of a series of factors related to strategic aims.