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La politique de communication ou comment gérer son image par des règles partagées
- Source :
- Communiquer, Vol 23, Pp 177-180 (2018)
- Publication Year :
- 2018
- Publisher :
- Université du Québec à Montréal, 2018.
-
Abstract
- In a constantly changing socio-political environment, organizations tend to develop and maintain a good public image. This can be done by adopting a communication policy. This strategic tool allows to control communication flows both internally and externally, notably in a technological context affecting the circulation of information. The author examines the properties of this policy, the methods of its elaboration and its implementation.
Details
- Language :
- English, French
- ISSN :
- 23689587
- Volume :
- 23
- Database :
- Directory of Open Access Journals
- Journal :
- Communiquer
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.7bad6caf61e14ad2bbcad7a48828faa5
- Document Type :
- article
- Full Text :
- https://doi.org/10.4000/communiquer.3013