Research on the application of marketing strategy of national fitness exercise and dance events in the construction of sports culture based on big data technology

With the rapid development of big data Internet technology in recent years, the national fitness exercise and dance competition have flourished under the strategic background of national fitness, and the scale of the event, as well as the number of participants, has grown rapidly, and the country has begun to make reasonable adjustments to the construction of sports culture and has attached importance to the reform and innovation of the work of sports culture construction. This paper uses the literature method, logical analysis method, and other research methods to analyze the position of the national fitness exercise and dance through SWOT, and formulate the marketing strategy of the national fitness exercise and dance event, to provide some theoretical reference basis for the relevant event organizers. With the marketing strategy of national fitness exercise and dance events as the theoretical basis, the hierarchical structure of the big data platform of sports culture construction system and the logical structure of the sports data warehouse are analyzed and established through the support of big data Internet technology, and finally, the data model of sports culture construction platform based on big data Internet technology is constructed. The marketing strategy of national fitness exercise and dance events is a brand new marketing model built on big data technology and modern sports marketing theory. With the development of big data Internet technology, national fitness exercise and dance event marketing will certainly bring a positive impact on the audience and promotion channels of fitness exercise events. The scope of participation expands year by year, the number of participants expands year by year, the number of participants rises year by year, etc., thus promoting the healthy and rapid development of national fitness exercise and dance event marketing and sports culture construction plays a positive role.