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The Symmetry Effect: Symmetrical Shapes Increase Consumer’s Health Perception of Food
- Source :
- Journal of Food Quality, Vol 2022 (2022)
- Publication Year :
- 2022
- Publisher :
- Wiley, 2022.
-
Abstract
- Focusing on the physical appearance of the food itself, and limiting the focus on shape to the concept of symmetry, this research investigated how food shape influences consumer perceptions of healthiness and naturalness and their subsequent food preferences. By conducting three empirical studies involving self-reported preference and trade-off choices, this research verified that it is a two-staged process of naturalness and healthiness that mediates the main effect of symmetry on foods preference. Furthermore, the incremental perceived unhealthiness of food would mitigate the positive effect of food symmetry. These findings are meaningful for food marketing managers and policymakers when making food-related decisions.
- Subjects :
- Nutrition. Foods and food supply
TX341-641
Subjects
Details
- Language :
- English
- ISSN :
- 17454557 and 69413584
- Volume :
- 2022
- Database :
- Directory of Open Access Journals
- Journal :
- Journal of Food Quality
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.6cb518dfcd69413584edaeb71bf116b7
- Document Type :
- article
- Full Text :
- https://doi.org/10.1155/2022/5202087