A study of the socio-economic background in the modern management of cultural services

Based on empirical research, the article aims to study the impact of new management tools on cultural services in Kazakh museums in the COVID-19 pandemic. An ecosystem development model of cultural services management in Kazakh museums was developed in the research. The model is based on the conceptual hypothesis of the development of cultural ecosystem services. According to the research carried out in 2020, 62762 tours were carried out in Kazakh museums, and 6972 lectures were presented for listeners. The total number of visitors was 2351.3 thousand people, of which children – 877.2 thousand people or 37.3%. The number of lectures, exhibitions, and tours in museums amounted to 49.8%, 49.1%, and 34.6%, respectively, in relation to 2019. Besides, the number of digitized exhibits amounted to 107.2%, in relation to 2019, and the indicators of providing museums with information and communication technologies (ICTs) also increased. This study proposes new management tools and approaches in the post-pandemic era to increase social efficiency and accessibility of cultural services provided by museums in various regions of Kazakhstan.