A long-term negative effect of monetary incentives on the participatory surveillance of animal disease: a pilot study in Chiang Mai, Thailand

Abstract Background In general, animal diseases have a significant impact on public health; accordingly, an effective animal disease surveillance system is an important control system that requires efficient and engaging participants in the long run. The purpose of this study is to assess the impact of monetary and social motivation on animal disease surveillance. We hypothesized that there are two sorts of motivation based on Fiske's relational theory (1992): monetary incentives (monetary markets) and nonmonetary incentives (social markets). Methods In Chiang Mai Province, Northern Thailand, we analyzed data from a pilot project that began in 2014 and used a mobile application to report on signs that identify animal health problems. A total of 67 participants from 17 different areas in the central part of the province participated in this study. Participants in this study were divided into two groups: those who received monetary incentives and those who received social incentives. Results According to the findings, the monetary market group's effort was significantly higher than that of the social market group during the time when the volunteers in the monetary market group were paid. However, in the long run, the monetary market group reported significantly less than the social market group. Social incentive, on the other hand, was more efficient once the payment period ended. Conclusions Social incentive outperformed monetary motivation in terms of efficiency and sustainability in the long run. Not only did the volunteers who were offered monetary incentive put in less effort than those who were offered the social incentive, but they were also not remotivated by the social incentive after the payment period had ended.