GESTÃO ESTRATÉGICA EM INSTITUIÇÕES PRIVADAS DE ENSINO SUPERIOR

The higher education in Brazil presented an accelerated growth starting from the end of the decade of 1990, when the Law about Diretrizes e Bases da Educação (LDB) (Law of Guidelines and Bases of the Education) of 1999 made possible that the deprived initiative entered in that sector. The accelerated growth of the number of Higher Education Institutions (HEI) took for a larger concern with the formalization of the strategic administration in those IES. In that context the objective of that study is to identify how it happens the process of strategic administration inside the IES from Ceará. At present, the private Institutions of Higher education called (IES) act more than 88% of Brazilian colleges. Was held un a research of qualitative nature that used the interview as collection instrument. The subjects were the managers of five located universities in the municipal district of Fortaleza (CE). The obtained results demonstrate that one of the main motivations for the adoption of the process was the increase of the competitiveness, besides detaching the technology as allied in practically all of the phases and the resistance culture to the change as one of the barriers for the success of the process. It was still possible to verify that the process involves all the organization, from the high administration, with the planning until the operational level with the implementation.