MOTIVATION MANAGEMENT AS THE KEY FACTOR OF FINANCIAL AND ECONOMIC GROWTH OF SMALL AGRIBUSINESS ENTERPRISES

The motivation mechanism is based on certain organizational and economic approaches. Its goal is to raise the people’s feelings deliberately, give them the opportunity to think actively, to show their abilities and inclinations, and to enrich themselves spiritually. It should take into account not only the state of socio-economic development, but also the financial growth of the economic entities of the country, a certain administrative unit, the mentality of the people, national characteristics as well as the possibility of their change. The methodological, theoretical, normative and generalized approaches of labor motivation at the small agribusiness enterprises have been outlined in the work. At the enterprise level we have taken into account the features of the industry, the organization and rate of labor, the level of material remuneration and the staff expectations. Another requirement for the motivation mechanism is the ability to change the key factors of influence according to the situation quickly. We have substantiated the problem of the formation and regulation system of the effective management motivation and its practical application in agribusiness. It has been proved that the support of the motivation mechanisms for productive and efficient labor in order to have an awareness of being the owners and masters of the production means and ensuring the personal interest of the agribusiness workers is very important. The desired results can be achieved only by combining the moral, material, industrial, social, and psychological stimuli.