Metamorphic Fashion Design. Nature Inspires New Paths for Fashion Communication

The Covid-19 pandemic has brought to a sudden halt most of the human social, economic and productive dynamics, causing, on the other hand, a rapid acceleration towards digital transformation in order to overcome the limits of physical presence. In this transformative context is inserted the contribution that aims to describe an experience of applied research to explore new possible models of communication for the fashion system in the digital world. Through the current climate of transformation, the project Metamorphic Fashion Design was born, which intends to reflect on the possible responses of the fashion industry in this new phase. Metamorphic Fashion Design is a new experiential multiverse in which new relationships have been formed between different disciplines such as Character Design, Game Design, Fashion Design, Interior Design, Performance Art and Sound Design. This project experience has opened to new reflections and new critical insights on how the digital properly declined can consolidate, more and more, as a means of new innovative trajectories throughout the fashion system. The project aims to propose a new form of communication for the excellence of fashion with the possibility of extending this experimentation to the made in Italy system.