Determinants of VUB Innovation Adoption in Rice Productivity Improvement Program

New Superior Varieties (VUB) is a cultivation technology innovation that is continuously being developed by Balitbangtan. The average production addition of inbred rice seed is about 1.5% per year. Inbred rice varieties include Inpari 62 varieties, Inpago 18 varieties, and Inpara 11 varieties. Currently, farmers have used 25 varieties of Inpari, and 5 varieties of Inpago. This means that the use of VUB at the farm level is not optimal yet. Therefore, the aim of this paper is to determine the determinants of VUB adoption in the rice productivity improvement program. Data were collected using a questionnaire filled out via google form from 30 BPTP. Respondents consisted of 180 researchers and 113 extension workers. Data were analyzed using Analytical Hierarchy Process. The results of the analysis showed that the success of VUB adoption is influenced by determinants such as: (i) the nature of VUB innovation according to farmers' preferences, (ii) easy seed distribution and (iii) dissemination by improving technical guidance. The use of VUB can be increased by taking into account: (i) user preferences and according to the location of planting, and (ii) involving local breeders in overcoming availability and serving as a pilot location.