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A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software

Authors :
Aparna Shanker
Source :
Technology Innovation Management Review, Iss March 2012: Technology Entrepreneurship, Pp 18-22 (2012)
Publication Year :
2012
Publisher :
Carleton University, 2012.

Abstract

Technology entrepreneurs must create value for customers in order to generate revenue. This article examines the dimensions of customer value creation and provides a framework to help entrepreneurs, managers, and leaders of open source projects create value, with an emphasis on businesses that generate revenue from open source assets. The proposed framework focuses on a firm's pre-emptive value offering (also known as a customer value proposition). This is a firm's offering of the value it seeks to create for a customer, in order to meet his or her requirements.

Details

Language :
English
ISSN :
19270321
Issue :
March 2012: Technology Entrepreneurship
Database :
Directory of Open Access Journals
Journal :
Technology Innovation Management Review
Publication Type :
Academic Journal
Accession number :
edsdoj.575737f9f00f454e97404558cda5768c
Document Type :
article