BENCHMARKING – A STRATEGY FOR BETTING OF COMPANY’S PERFORMANCES

The continuous improvement represents not only an important principle of quality management, but also an essential condition for the companies to survive in a competitive environment .To identify what, how and where to enhance the companies performance is not easy job, but it’s perfectly possible. An important instrument for the management is represented by the benchmarking process through which we identify the mechanisms and practices that lead to performance and also the way in which these can be adapted and implemented in our country. This paper’s goal is to present the benchmarking process, with a special accent on internal benchmarking which could represent an important step for the capitalization and generalization of good practices identified within the company.