Researching consumer habits regarding food label reading

The research on the knowing of the significance and contents of the food product label as well as understanding the data on the label is presented in this paper. The research used the Pearson's chi-square test of homogeneity and Pearson's chi-square test of independence. The research was conducted on a representative sample of 598 respondents from 10 cities in the Republic of Serbia. Research results show that more than half of the respondents always or often read the label, then, that men and women have a similar relation to the frequency of reading the label and its contents. Respondents with special dietary regime frequently read the data on the label than with conventional regimens. Consumers that are more educated are more likely to read the label and know more about its contents. Respondents who know what the label should contain pay more attention to it.