DETERMINING THE PRIORITIES OF THE MANAGEMENT OF THE REGION INVESTMENT ATTRACTION AND THEIR ROLE IN REALIZATION OF LARGE SPORTS EVENTS

The article views the region investment attraction as not only its objective cumulate characteristics, but also takes into account the interests and positions of existing and potential investors which form the priorities of the investment atmosphere development of Tatarstan Republic. The authors develop the technique of estimation of the regional level managerial decisions and activities influence on the region investment attraction, as well as the correlation between these changes and the stated priorities of the regional investment policy (on the example of Universiade-2013 in Kazan).