Urban visual pollution: comparison of two ways of evaluation—a case study from Europe

Abstract Visual pollution by outdoor advertisements (OAs) of the urban landscape in the old town of Gniezno city (Poland) was the main aim of the presented work. For this purpose, the part of Warszawska Street located near the old market was selected. The detailed objective of the work was to evaluate the effect of OA on the building perception and compare two different methods to check the possibility of their interchangeably potential. The city audit and public opinion about selected buildings were performed. The photographs with and without OAs were also analyzed. The statistical analysis was performed to find the significant differences between these two methods and define differences between groups of respondents. In general, the results revealed the strong effect of the building quality (condition and appearance of the building) on the final score of the building perception. This was valid for both evaluation methods. The significant differences between building perception with and without OAs and groups of respondents were found only for the building with good facade quality. While, in the case of low-quality buildings the perception of the urban landscape was low regardless of the presence of OAs. Moreover, we can primarily conclude that city audit and survey of public opinion can be used interchangeably.