APPROACHES TO THE IMPROVEMENT OF REGIONAL COMPETITIVENESS STRATEGIES IN MODERN CONDITIONS

The task of increasing the competitiveness of the region falls directly on the heads of the public sector, who encourage employees, as well as representatives of the public and individual organizations to work together to achieve the result. The final result will depend on the means, tools and methods used in the management process. The purpose of this article is to conduct a study of existing modern methods of managing competitiveness in the region with the aim of analyzing the received information and determining the optimal approaches to improving the strategy of the region's competitiveness in modern conditions of development. The article proposes generalized and grouped approaches that can be applied to the public sector of Ukraine to increase the level of competitiveness of regional development strategies. The first block – approaches to cooperation with various subjects of regional development. The second block includes management approaches. The most effective direction in this regard is the transition to project management. The third chapter examines approaches to the use of technological innovations, namely the introduction of electronic management. The fourth block is represented by approaches to the application of innovative management tools, that is, the transition to the concept of marketing. The fifth block of approaches consists of methods aimed at using simplified administrative innovations. The sixth block is approaches to the use of socio-ethical innovations.