A behavioral economic perspective on demand responsive transportation

In this article, a utility function framework is developed, serving to determine the demand for an upcoming demand responsive transportation system. A linear’public-good game’ (PGG) model is modified in a way that maximizing the consumer surplus is assumed to determine individual decision-making. This modification allows for considering the endowment effect in the function, which is expected to enable for a more precise distinction among customer segments. The purpose of this approach is to create a possibility for including descriptive behavioral economic findings in a normative modeling concept. It shall serve as a theoretical basis for coming empirical investigations.