Le rôle de l’urbanisme dans les quartiers postindustriels à l’ère de l’économie créative et des aménagements éphémères : le cas du secteur Saint-Viateur Est à Montréal

The creative economy has put back at the heart of urban development discourse concerning the proximity and local specificities of neighbourhoods and their communities, in order to attract businesses and skilled workers. Our research focuses on the role of urban planning facing the issue of consumption and the renewal of territorial resources. This issue concerns some post-industrial neighbourhoods where creative economy firms and tactical urbanism projects are located. Our analysis is based on semi-structured interviews with creative industry managers, tactical urbanism instigators and urban and economic development actors, as well as on a documentary analysis of reports from the Saint-Viateur Est district revitalization commitee. The results show the consumption and renewal dynamics emerging from the relations between Ubisoft, a global leader in the video game industry, and tactical urbanism instigators, and the role urban planning is playing in this process from the standpoint of certain innovative practices.