STRATEGIC ORIENTATION: ANALYSIS OF COURSE OF COORDINATORS OF BEHAVIOUR OF A FEDERAL PUBLIC UNIVERSITY

Different managerial position typologies have been developed by researchers whose research lines surrounding the strategy. There seems to be consensus among the researchers, one of the types that with scientific riddle is developed by Miles and Snow (1978). In another aspect, the last educational organizations have experienced different settings trying to adapt the latest needs of society and the academic public that today is multifaceted in terms of backgrounds, perspectives and expectations. This objective way up with this research identify the predominant strategic behavior of the coordinators of a Federal Public University. For the development of a quantitative research study was carried out using the survey technique. The sample included 46 coordinators, and these data were treated making use of multivariate techniques. Results indicated that the predominant behavior of the course coordinators is the defender. Following on the reactive behaviors were identified, prospectus and analyst, in that order. It is concluded that the strategic direction of most course coordinators follows a conservative line, only performing the practices that were planned when the development of the education program of courses, disregarding the proposals for innovations. Of note was the fact secondly be identified reactive behavior.