USE OF HEADINGS IN THE COMMUNICATION STRATEGIES IMPLEMENTATION AS IN THE CASE OF POLITICAL DEBATES

The author of the article considers communication strategies, which are an important part of communication political discourse. As a rule, in political discourse, communication strategies come down to presentations with elements of manipulation and conventions, which are built into the presentation as an aid to realize the purpose and intentions of communication. Since the process of communication and communication decisions is of particular importance for identifying the characteristics of presentation strategies in political discourse, it seems advisable to comprehensively consider the purpose of these strategies in the communicative space of modern international relations. Purpose: consideration of language strategies and tools in the English-language mass media political discourse and their further study. Communicative strategies and their typology will be examined using headlines, which will reveal the political component and reflect the role of headlines in the political struggle of power structures, their importance in the process of shaping world politics, as well as in the struggle of the Anglo-Saxon world to maintain a leading position in international relations. Methods and methodology of the work. Analysis of practical material was carried out using the method of semantic analysis, definition analysis, and interpretation analysis. The research results can be used in teaching such courses as “Theory of Communication”, “Political Crisis Management and Communication”, “Linguopolitology and Analysis of Political Discourse” and others. The results allow us to reveal the political component, and reflect the role of headlines in the political struggle of power structures, their importance in the process of shaping world politics, as well as in the struggle of the Anglo-Saxon world to maintain a leading position in international relations. Considering the use of headings in the implementation of communicative strategies as an example of political debate allows us to formulate the following conclusions: – Political communication involves the formulation of a discourse and its heading, which both reflect the specifics of the subject of political debate and play a key role in the implementation of the struggle for power. To achieve these goals, the debate acts as a platform for the necessary negotiation process, which will not only identify the subjects of this struggle, their motivation and intentions, but also determines the immediate processes of the state’s internal political development. – Being a conflicting genre of communication, political debate involves a whole range of strategies used. The specifics of their organization are associated with the presence of listeners and observers, as well as with the recording and recording of the entire process using video materials and transcripts. – The main communication strategies are aimed at manipulating both opponents and listeners and at the same time at self-presentation. A huge role in this process is given to the media, which, using the appropriate wording of the headings, instantly disseminate information with an already defined message that lies in the heading itself. Practical implications. The research results can be used in university courses on lexicology, intercultural communication, semantics.